The Antibes Transactions team is pleased to present our interview with Lucie, who welcomed us to Miss Mam (the shop for expectant and new mums in Antibes town centre). Discover her background, her motivations, and the different types of services offered by Miss Mam. Enjoy watching and happy reading!
Some places become landmarks—almost refuges—for those going through a unique moment in life. That’s exactly what Lucie has created with Miss Mam, the shop for expectant and new mums in the heart of Antibes. “I started my shop nearly nine years ago now,” she says. “I’m the only shop on the Côte d’Azur truly specialising in pregnancy and breastfeeding, and also in new-baby gifts.”
The trigger? “I was made redundant and it was the right time for me to bounce back,” Lucie explains. A lifelong Antibes local, she wanted to create “a shop in Antibes” to meet a real need: “Friends who were pregnant kept telling me there was nothing in Antibes for pregnancy. I really wanted to bring that service to people in Antibes and the wider area.” Since then, Miss Mam has grown with its customers, staying true to a simple promise: useful products and human, fuss-free advice.
At Miss Mam, there’s no “ready-made kit”. Listening comes first. “The product really depends on the mum’s needs and, during pregnancy, those needs change,” says Lucie. Nursing lingerie, maternity jeans that fit just right, bolas that mark the weeks before baby arrives… Every recommendation is tailored. As for new-baby gifts, the range is broad—cuddly toys, swim nappies, caps, pretty accessories—because “we all picture birth and gifts differently”.
Before Miss Mam, Lucie was a press officer, communications manager and then a journalist. She now draws on that experience differently: “Running a shop lets me use everything I learned in communications every day, with the added feeling that I’m being more useful.” What moves her most? “When customers arrive and say, ‘thank goodness you were here’. It really makes me happy to offer real support.”
2023 marked a turning point. After almost nine years on Rue de Fersen, Miss Mam moved to 5 Avenue du 24 Août, “Antibes’ cinema avenue”. The goal: to put down long-term roots and develop what makes the difference—workshops led by practitioners for expectant and new mums, and baby-equipment hire for more flexibility and better budgeting. “My plan is to settle back in here and keep growing the shop,” sums up Lucie.
Because you’ll find well-thought-out pieces, yes—but above all a caring approach that changes everything during months full of questions. Here, time is taken to try things, adjust and reassure. You leave with the right item and the feeling you’ve truly been heard.
Whether you’re an expectant mum looking for pregnancy essentials in Antibes, a new parent seeking new-baby gifts on the Côte d’Azur, or simply curious to discover a place designed to support you, Miss Mam is a welcoming space to pause, ask your questions and find what really suits you.
Miss Mam – Shop for expectant and new mums
📍 5 Avenue du 24 Août, 06600 Antibes
📞 09 83 80 67 13
📧 contact@missmam.fr
🌐 www.MissMam.fr
📲 Instagram: @missmam06
📲 Facebook: @missmam06
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The content given above is only for information purposes. Despite the attention given to its accuracy, the Antibes Transactions real estate agency can not be held liable in anyway for this information. All information, views and opinions expressed by the interviewees are those of the interviewees and do not necessarily reflect the views of the real estate agency Antibes Transactions. The content of this page has been translated from its original version in French language by a non-official translator. Allez vers la version en français du blog.